How comes you can’t sell you MLM company’s products online?
Big companies are doing it, you should be able to, shouldn’t you?
But there’s a catch.
Most MLM companies provide you with a replicated website and Google doesn’t like that. Google actually doesn’t like replicated content. This is why you can’t get your company’s replicated website ranked on Google.
Also, your company prohibits you from creating your own product website. They want to make sure they control what you say about the product so you and them don’t get in legal problems.
So how in the world, can you market them online?
There are different ways. But one of the ways is to leverage the news.
This video shows you what I recently did with Dr. Oz show.
Here are the things you should do:
1) Stay connected to your company announcements.
2) Set Google Alerts (you receive these when Google finds any piece of information about a specific keyword you’ve set)
3) Have a blog and write the title of your article with the keywords you think people will type when searching online about the product mentioned in the news.
4) Create a capture form to grab your visitor’s contact information and put it at the bottom of your article with an enticing offer.
I always liked to leverage the news. The medias are providing me with highly valuable 3rd party content that my company can’t dispute. They are selling my customers even before I talk to them.
Of course, your company needs to have products that the media like.
It’s always easier to get people to come to you than to go after them. This is why even if I go after customers first, I give them just enough information to get them curious to ask me for more.
Another way to use the media is to use a piece of content coming from the news to send to you prospects and get them curious. There’s always people you approached who didn’t buy yet. Keep them informed by sending them what the media are saying about your products.
In marketing we learn that your message needs to get in front of your target audience enough times before they make a decision. So stop bugging your prospects, get them exposed from third-party sources that do the selling for you. And provide an offer for your prospect to act today.
This doens’t take too much time because the content is already created. All you have to do is link everything together and voilà! You have a brand new capture page ready to work for you.
By the way, another really good media is the testimonials you get for your existing customers. What if you used them to create a capture page? You could easily create a video or audio from a customer’s testimonial and out that on your blog or website and you have a brand new piece of content to share and attract prospects.
Please comment on this post and share it with others on Facebook and Twitter if you liked it. This was one of the ways to sell your MLM company’s products online.